Friday, July 6, 2007

People against Dirty

So I've been thinking about how to apply the innovation-concept to my areas of journalism (politics, economics, trends and design) while at PodTech here in the Bay-area. Some time ago I decided to make a green show on design, i e where sustainability and design converge. In a way design is very much an innovation-process. And - for most of the time - design is visual too. The first piece is about a company in San Francisco called Method. They make biodegradable cleaning products, soaps and detergents (all based on green chemistry). But the products are beautiful, they come in bottles by award-winning industrial designer Karim Rashid. I really like this trendy, funky and yet idealistic and responsible company that combines some of the best things in the world. Watch the video here.