...is the title of a New York Times op-ed by Nicholas D Kristof. It tells the fascinating story of former Manhattan night club promoter Scott Harrison who founded charity: water - an extremly successful aid group focusing on drilling wells and providing clean water to people in Asia and Africa. In three years the group is said to have raised 10 million dollars and provided water to nearly one million people.
Harrison has a natural gift for marketing and social media - part of the success story is the way the group uses the web. There are "twestivals" among followers on twitter, new donors can see how their money have been used since wells have gps-coordinates so they can be found on Google earth. And the videos produced really rock and go viral on the web.
Most important - Harrison seem to have found the joy in giving (the same that Bill Clinton describes in his book Giving). Another driving spirit in that context is my friend Amelie Silfverstolpe. She founded Volontärbyrån, an internet based service who matches volunteers with various groups and assignments - all because she believes in the great force of getting involved and helping others. You go!